Markom Insights
Honest perspectives on brand strategy, marketing, and what actually works for lifestyle brands across Lebanon and the Gulf, written by the people doing the work, not generic AI roundups.
Latest articles
Industry
What's actually changing for fashion, beauty, wellness, and F&B brands across the region, and what's just noise.
Content
It's rarely a quality problem. It's a strategy problem. Here's the difference between content that performs and content that just exists.
Guides
Retainer, freelancer, or in-house hire? A practical breakdown of what each option actually gets you, and when it makes sense.
Campaigns
From teaser to wrap-up: the sequencing that turns a launch into a campaign, instead of a single post and a hope.
Strategy
There's no universal percentage. Here's how to think about marketing budget based on where your brand actually is.
Industry
Each model has real tradeoffs. An honest look at where each one shines, and where it falls short.
Reading about it is one thing. Let's talk about what it looks like for your brand.
